After consultation, the Belgian Cardiological League chose The Crew agency to develop an informative campaign against the preconceived ideas about cholesterol.

Today, many people seem reluctant to lower their cholesterol. In particular, there has been a lot of controversy surrounding drug treatments, especially when it comes to statins.

The aim of this campaign? To make Belgians understand what cholesterol is and why it is beneficial to lower it, especially if your doctor suggests it.

The agency developed a campaign aimed at all Belgians, via printed material distributed in hospitals and via digital material for a SoMe campaign.