What was the situation ?

For its new site for the press, RTBF wanted to offer professionals a new, more user-friendly and 
practical environment. The Crew had to come up with a solution to the following challenges: Provide B to B with the information it needs in a simple and efficient way for downloads.
Date

2020

Mockup mobile new website RTBF pro case the crew agency Brussels

Our solution

A more intuitive site

By having a powerful search engine, which links to different content related to all the programs  (the show’s fact sheet, press releases and features, a view of the programming, photos/videos/audios related to the show, biographies of the show’s presenters,…).

Plotting an enhanced user experience

We took advantage of many new features:

  • direct access to the latest press releases
  • direct access to the latest news
  • direct access to RTBF’s feed instagram
  • filtering and customization of content by media

Video produced by Noémie Jadoulle (© RTBF)

Results

The professionals find all the information they need to work thanks to the many new features of the new RTBF website.

We have worked with The Crew Communication to develop our new website. The project had some challenging deadlines but that did not scare them off.

— Mathieu Noël. Marketing Manager @rtbf.