IBA

Redefining technology

IBA (Ion Beam Applications S.A.) is the world leader in particle accelerator technology.The company is the leading supplier of equipment and services in the field of protontherapy, considered to be the most advanced form of radiation therapy available today.IBA is also a leading player in the fields of industrial sterilization, radiopharmaceuticalsand dosimetry.

Solution

Following internal strategy methods, we have learned about their primary motivationsand how to enhance knowledge and understanding about this particular field oftechnology. As their strategic partner, we suggested developing and positioning aunique graphic identity for this market that placed the human aspect at the centreof their communications.therapy, considered to be the most advanced form ofradiation therapy available today. IBA is also a leading player in the fields of industrialsterilization, radiopharmaceuticals and dosimetry.
#strategy #positioning #branding&identity #brandactivation
Date

2022