What was the situation ?

This year again, the Test Achat organisation has launched a recruitment campaign for a group buying scheme for photovoltaic panels. The purchase of photovoltaic panels is a rational purchase, as much due to price as to quality. The consumer is looking for additional information before buying something.

Date

2018-2019

Test-achat photovoltaic campaign case website promo the crew agency brussels

We found solutions together

We have selected four profiles that meet four different expectations, in the margin of a group buying scheme for photovoltaic panels. Based on the feedback analyses (two waves), we redirected our media efforts.

Plotting an enhanced user experience

Results

+150%

more requests for installation quotations compared to 2017 and media costs optimisation in 2019.