After consultation and presentation of files, the Braille League has selected the agency The Crew to develop the “Rebonds emploi” week as well as the Braille League Week in March 2022.

The aim of the “Rebonds emploi” campaign (which started on Monday) is to change the perception of the business world with regard to blind and partially sighted people and to make them understand that they are a real asset for the company.

The radio spot (produced by Bleu nuit) was produced in 3D to simulate the perception of blind and partially sighted people who use compensatory senses such as hearing.
A SoMe campaign was developed by offering listeners and internet users the opportunity to experience the spot in 3D immersion.

Click here to discover the campaign.